
Installation by Nathan Coley
Yet each day Mr. Steger continues ... working as a marketing executive for a technology start-up company... Most mornings, he can be found at his desk by 7. He typically works 12 hours a day and logs an extra 10 hours over the weekend.
“I know people looking in from the outside will ask why someone like me keeps working so hard,” Mr. Steger says. “But a few million doesn’t go as far as it used to. Maybe in the ’70s, a few million bucks meant ‘Lifestyles of the Rich and Famous,’ or Richie Rich living in a big house with a butler. But not anymore.”
A competitive gymnast for most of her life, Heather Benjamin has traveled the country and won her share of awards. But last year she developed a fear of jumping... so she talked to a sports psychologist.
“It made such a difference,” she said... “We worked through the fear, and that has let me relax. I would tell anyone that it’s worth it." Heather was 9 at the time.
In the pursuit of college scholarships and top spots on premier travel clubs, the families of young athletes routinely pay for personal strength coaches, conditioning coaches, specialized skill coaches like pitching or hitting instructors, nutritionists and recruiting consultants. Now, the personal sports psychologist has joined the entourage.